Beach Walk Insights - Volume 1, Issue 5 - Play time 4m 23s
Measuring social media engagement is more meaningful and useful than comparing sizes of networks. Although Klout has made a good start in this area, it can be argued that it currently has some large flaws. Currently, Klout doesn't measure (total) social media engagement; it only partially does the job.
Join Chris on this Beach Walk Insight as he explains why "Klout Kan't Kount".