Beach Walk Insights - Volume 1, Issue 22 - Play time 2m 26s
Ambition: easy to recognise, difficult to measure.
Although ambition is critical to success, there doesn't seem to be enough of it to go around. All too often, it seems, one comes across evidence of a lack of ambition, "That's too difficult", "We don't have enough people", "We haven't the budget". You know the story - and it's a pretty dispiriting one too.
Active Presence has recently concluded a project for client, who - most unusually - formally reviews all their new projects to see whether they are being ambitious enough! Wow - what a refreshing approach and what an unusual organisation with whom to engage.
Give it a go - ask yourself, "Are we being ambitious enough?"