Beach Walk Insights - Volume 2, Issue 14 - Play time 1m 30s
In the fifth episode of this mini-series I take a closer look at the fifth multimedia design principle, which came from the excellent research conducted by Prof. RE Mayer, J Sweller et al.
This principle is all about choosing the best mode for communicating your message. This principle simply says people prefer to listen to a well illustrated presentation over reading a well illustrated text.
Going back to a point that I've stressed before, presentation slides should be used as a visual aid and not as your script. If your slides are text heavy your audience is naturally going to attempt to read them - and if they're reading then they can't be listening.
Using illustrations that support your message will increase the likelihood of your audience remembering your message in their long term memory.