Design Principles: Choosing The Right Mode (5/7)

Beach Walk Insights - Volume 2, Issue 14 - Play time 1m 30s

In the fifth episode of this mini-series I take a closer look at the fifth multimedia design principle, which came from the excellent research conducted by Prof. RE Mayer, J Sweller et al. 

This principle is all about choosing the best mode for communicating your message. This principle simply says people prefer to listen to a well illustrated presentation over reading a well illustrated text. 

Going back to a point that I've stressed before, presentation slides should be used as a visual aid and not as your script. If your slides are text heavy your audience is naturally going to attempt to read them - and if they're reading then they can't be listening.

Using illustrations that support your message will increase the likelihood of your audience remembering your message in their long term memory. 

Posted on April 24, 2015 and filed under BWI, Seven Design Principles.