Design Principles: Use Multi-Media (1/7)

Beach Walk Insights - Volume 2, Issue 10 - Play time 1m 09s

In this new mini-series I take a closer look at the seven design principles, which came from the excellent research conducted by RE Mayer, J Sweller et al. 

The first principle is quite simple - you should use multi-media. Illustrations combined with narration work far better than narration on its own.  Quite simple, but how often do people actually do this? I have witnessed countless presentations where there was inadequate use of supporting graphics. 

When creating a presentation you ought to create your slides whilst crafting your script. Your slides shouldn't make sense on their own, and they shouldn't be an after thought. By developing them at the same time as your script, it ensures they work together - increasing the chance of your audience remembering your message long after your presentation.

Posted on March 27, 2015 and filed under Seven Design Principles, BWI.