Design Principles: Spacial Contiguity (2/7)

Beach Walk Insights - Volume 2, Issue 11 - Play time 1m 25s

In the second episode of this mini-series I take a closer look at the second multimedia design principle, which came from the excellent research conducted by Prof. RE Mayer, J Sweller et al. 

This principle, known as Spacial Contiguity, simply says that words and pictures relating to one another are better understood if positioned close together. Simple enough, but how often are you faced with confusing documents and presentations where this isn't the case?

For example, If you're designing a company Annual Report the notes describing balance sheet should be positioned in sight of the figures, not on the next page. As straightforward and common sense as this sounds, it's amazing how many poorly designed forms, documents and presentations once you're attuned to this simple logic. Here's another example, if you're annotating a group photograph, position names as close to the people to whom they belong - something Facebook manages do quite well.

Posted on April 2, 2015 and filed under BWI, Seven Design Principles.