BWI Video: How to Run an Effective Brainstorming Session

Beach Walk Insights - Volume 1, Issue 17 - Play time 3m 50s 

Brainstorming is particularly useful if you're attempting to generate a large volume of ideas in a short space of time. Usually performed in a large group, it is an effective and creative way to begin many business projects.

You will have likely participated in a brainstorming session where you called out your ideas the moment you thought of them. This is the most commonly practised method, although it's sometimes ineffective as biggest voice in the room can dominate proceedings.

To allow all the participants in your group to have an equal chance to put forward their ideas, try using the following method:

  1. Define a time for the session, as normal.
  2. Run the session silently - have group members write their ideas on pieces of paper...
  3. ...and post them on the wall - where everyone else can see them.

This allows each person the opportunity to put forward their ideas without competing in a potentially intimidating environment. 

In this edition of Beach Walk Insights Chris explores various methods you can use to ensure your brainstorming sessions are both fair and productive.

Posted on October 3, 2014 .