Beach Walk Insights - Volume 1, Issue 21 - Play time 2m 21s
Sixty years ago this week (October) Ernest Hemingway was awarded the Nobel Prize for Literature. His sparse style is best illustrated by a short story.
Over lunch with several writing friends he suggested he could write a story in six words and suggested a wager to that effect. Sure that they would win, his friends took up his wager. Hemingway duly wrote the following on a napkin and collected $10 from each of them:
For sale: Baby shoes, never worn.
Six words that pack a great punch.
Each word counts in this minimalist style - but what's it got to do with your business?
It is often said that our attention spans are becoming shorter - and the widespread use of many different communication technologies is often blamed. The world appears to be moving at an ever faster pace – thousands upon thousands of websites are available at your fingertips, and people are browsing more and more pages to find the information they seek.
Imagine the impact if you were able to explain what your business did in just six words.
Here's what we came up with for my company, Active Presence:
PowerPoint doesn't kill audiences. Bullets do.
Time to put your thinking cap on.