BWI Video: How to be Successful

Beach Walk Insights - Volume 1, Issue 24 - Play time 3m 13s 

Achieving success can a difficult concept to grasp. Some people seem to achieve it, while others spend their lives in search of it. Coming up with with what "it" actually means to you is an important part of the answer.

There is one immutable truth regarding success and it applies whatever your personal definition of success happens to be.

One of my heroes, as far as success goes is Albert E N Gray. I keep a copy of his speech - 'The Common Denominator of Success' - on my desk. It's compulsory reading for staff and it stands up well to being re-read every now and then, should the spirit weaken.

Albert Gray was a successful insurance sales executive in the USA. He delivered his speech iPhiladelphia to the 1940 convention of the National Association of Life Underwriters, and it's been freely available ever since. Although written for its intended audience of insurance professionals, Gray's speech is a relevant today as it was in 1940.  Here's a short passage:

The common denominator of success - the secret of success of every man who has ever been successful - lies in the fact that he formed the habit of doing things that failures don't like to do. 

Successful people don't enjoy doing the hard stuff - they just recognise it as a route to a desired result - and it's the result upon which they focus. By contrast, people who fail tend to focus on applying a certain method (regardless of any result).

Albert Gray's speech can be easily found on the internet. I urge you to print it out, read it and develop some success habits.

Posted on November 21, 2014 and filed under BWI.