Design Principles: Relevance

Beach Walk Insights - Volume 2, Issue 16 - Play time 1m 49s

In the seventh and final episode of this mini-series I take a closer look at the seventh multimedia design principle, which came from the excellent research conducted by Prof. RE Mayer, J Sweller et al. 

This final principle is all about being relevant, for example by using everyday language. Resist the temptation of using big, impressive words in an attempt to 'big up' your own ego - it'll  reduce the likelihood of you being remembered.

If your audience needs a dictionary to translate your presentation, they're more likely to disengage and your message will be forgotten - and the only reason you are on the stage in the first place is to be remembered.

This principle applies to all forms of communication, whether you're writing a proposal or an email, or you are being interviewed on the radio.  Making your material relevant to your audience will make you more memorable. 

Posted on May 15, 2015 and filed under BWI, Seven Design Principles.