Posts tagged #Social Media

BWI Video: Why You Need a Good CRM System

Beach Walk Insights - Volume 2, Issue 5 - Play time 3m 18s

In a previous BWI video I explained how the balance of power has recently shifted from the supplier to the customer. Following on from that video, this week I'm going to discuss the importance of having a good CRM (Customer Relationship Management) system that integrates with social media. 

Many CRM systems were developed on the old relationship model - in which the supplier was the primary source of information. This is no longer the case. Now, customers are actively seeking information through other various sources, including social media. 

With this change in 'customer-supplier' relationships, you ought to engage your customers through the various social channels they use. It is beneficial for your CRM system monitors and records this engagement as it forms the core of the relationship with your customer.

If you currently use, or are looking to use, a CRM system, I urge you to find one that offers social media integration. If the relationship with your customer is fully recorded you can optimise your sales funnel and win more business. 

Posted on February 6, 2015 and filed under BWI.

BWI Video: The Customer-Supplier Power Shift

Beach Walk Insights - Volume 2, Issue 4 - Play time 2m 35s

For a long time, suppliers had an advantage over their customers in that they were the primary source for information on what they were selling. Nowadays, information on almost any company's products and services can be found at the touch of a button, from some web based service or another (e.g. Trip adviser, Twitter, Facebook). This development has rebalanced the power in 'supplier-customer' relationships - now the customer is in charge. 

With the ball now very much in the customer's court, it's better that you develop a strong online presence and actively engage with your customer through the social channels they use - sharing relevant content that you and other people have created.

By helping your customer better understand your marketplace you will develop a stronger relationship with them and become the go-to source of information.

Posted on January 30, 2015 and filed under BWI.

BWI Video: Klout Kan't Kount

Beach Walk Insights - Volume 1, Issue 5 - Play time 4m 23s 

Measuring social media engagement is more meaningful and useful than comparing sizes of networks. Although Klout has made a good start in this area, it can be argued that it currently has some large flaws. Currently, Klout doesn't measure (total) social media engagement; it only partially does the job. 

Join Chris on this Beach Walk Insight as he explains why "Klout Kan't Kount".

Posted on July 11, 2014 and filed under BWI.