Posts tagged #marketing

BWI Video: The Customer-Supplier Power Shift

Beach Walk Insights - Volume 2, Issue 4 - Play time 2m 35s

For a long time, suppliers had an advantage over their customers in that they were the primary source for information on what they were selling. Nowadays, information on almost any company's products and services can be found at the touch of a button, from some web based service or another (e.g. Trip adviser, Twitter, Facebook). This development has rebalanced the power in 'supplier-customer' relationships - now the customer is in charge. 

With the ball now very much in the customer's court, it's better that you develop a strong online presence and actively engage with your customer through the social channels they use - sharing relevant content that you and other people have created.

By helping your customer better understand your marketplace you will develop a stronger relationship with them and become the go-to source of information.

Posted on January 30, 2015 and filed under BWI.

BWI Video: The Confusion of Sales and Marketing

Beach Walk Insights - Volume 1, Issue 4 - Play time 2m 54s 

The introduction of new internet based technologies has blurred the boundaries between sales and marketing, resulting in some confusion and lack of clarity between these two distinct and vital aspects of business.

Join Chris for a walk down the beach as he sets out his thoughts on sales and marketing.

Posted on July 4, 2014 and filed under BWI.