Posts filed under BWI

BWI Video: Ensure You Take Action - NOW!

Beach Walk Insights - Volume 1, Issue 25 - Play time 2m 11s

Too often in business meetings, the ideas and plans being discussed end up being postponed. Sometimes this is due to valid reasons, such as lack of resources and sometimes it's just procrastination. Test this by asking, "So what are we going to do now?".

Huge amounts of time and resources go into business meetings, so it makes sense to get something useful from every single on of them. If the meeting is important enough to be called in the first instance, then make some decisions and follow through on them.

So the next time you find yourself in a business meeting that's going nowhere, jump in and give it some direction. See what you can achieve with the people that you have in the room at the time. As Arthur Ashe said:

Start where you are. Use what you have. Do what you can.
Posted on November 28, 2014 and filed under BWI.

BWI Video: How to be Successful

Beach Walk Insights - Volume 1, Issue 24 - Play time 3m 13s 

Achieving success can a difficult concept to grasp. Some people seem to achieve it, while others spend their lives in search of it. Coming up with with what "it" actually means to you is an important part of the answer.

There is one immutable truth regarding success and it applies whatever your personal definition of success happens to be.

One of my heroes, as far as success goes is Albert E N Gray. I keep a copy of his speech - 'The Common Denominator of Success' - on my desk. It's compulsory reading for staff and it stands up well to being re-read every now and then, should the spirit weaken.

Albert Gray was a successful insurance sales executive in the USA. He delivered his speech iPhiladelphia to the 1940 convention of the National Association of Life Underwriters, and it's been freely available ever since. Although written for its intended audience of insurance professionals, Gray's speech is a relevant today as it was in 1940.  Here's a short passage:

The common denominator of success - the secret of success of every man who has ever been successful - lies in the fact that he formed the habit of doing things that failures don't like to do. 

Successful people don't enjoy doing the hard stuff - they just recognise it as a route to a desired result - and it's the result upon which they focus. By contrast, people who fail tend to focus on applying a certain method (regardless of any result).

Albert Gray's speech can be easily found on the internet. I urge you to print it out, read it and develop some success habits.

Posted on November 21, 2014 and filed under BWI.

Great Communicators: Leonard Cohen

Beach Walk Insights - Volume 1, Issue 18 - Play time 2m 35s 

Your ability to communicate will have played a large role in your success in life, in a similar way that it has played a crucial role throughout our history. In celebration of his 80th birthday, we’d like to call out Leonard Cohen as one of the world’s ace communicators – with a nod towards how his writing might help you in business.

While his music might be an acquired taste, his poetry probably has wider appeal. His ability to get a message, concept or emotion across in the most minimalist way makes his writing a joy to read. He demonstrates a skill few people possess.

This minimalist approach is something which isn't commonly seen in business. Too often business presentations, brochures or even websites bury their key messages in copious quantities of irrelevant material.

This dilution of messages has a negative impact on businesses. Clients neither know nor understand what’s on offer. If you carefully craft your message in a concentrated form, you will see an improved return on your time and effort.

In this ‘Great Communicators’ episode of Beach Walk Insights, Chris explores how Leonard Cohen’s minimalist approach is a perfect model for you in your business communications.


Your Action Plan

  •  Look at previous examples of your writing, seeking out words or phrases that don’t add value.
  • Prior to writing new material, spend time clarifying the objective and write to that objective using as few words as you can.  
Posted on October 10, 2014 and filed under BWI, Great Communicators.

BWI Video: How to Increase Your Website Traffic

Beach Walk Insights - Volume 1, Issue 12 - Play time 3m 52s 

Since the birth of the internet millions of people across the globe have browsed millions of different websites. The rapid development of mobile devices means that browsing experience is no longer restricted to the office or home computer, but can now be on a street corner, in a airport or at a railway station. The information you're looking for is just a thumb click away on your smart phone or tablet.

When browsing sites on these devices the chances are that you will have encountered websites that don't display efficiently or correctly - consequently your experience of that site was probably short lived.

On this Beach Walk Insight Chris explains how you can increase the traffic to your websites by creating 'mobile-friendly' sites.

Posted on August 29, 2014 and filed under BWI.

BWI Video: How to Make Good Presentation Handouts

Beach Walk Insights - Volume 1, Issue 11 - Play time 3m 31s 

As a presenter, you will often be asked for a copy of your presentation slides, so they can be given to your audience as a handout. However, slides and handouts are two very different items even though many people don't recognise this.

The main purpose of a slide is to help the audience remember your message. To keep the audience focus on you, make sure your slides don't contain much text and certainly no bullet point lists. Your handouts, on the other hand, need to be useful to the audience when you're no longer there to explain your message. For this reason, your handouts should contain much more detail than your slides. 

On this edition of Beach Walk Insights Chris explores the difference between slides and handouts, and explains how you best use each of them to help your audience remember your message.

Posted on August 22, 2014 and filed under BWI.

BWI Video: What Makes a Good Presentation?

Beach Walk Insights - Volume 1, Issue 10 - Play time 3m 4s 

A previous edition of Beach Walk Insights illustrated three critical questions you need to answer in order to build a successful presentation - this BWI focuses on one of those questions: 

What do you want the audience to do?

A 'good' business presentation is one that generates the results you want, while still being of value to your audience.

This video reveals how the secret of a 'good' presentation lies within the word 'good' - so join Chris and discover how you can make a 'good' presentation that will increase your sales conversion ratio.

Posted on August 15, 2014 and filed under BWI.

BWI Video: The Value of Story Telling

Beach Walk Insights - Volume 1, Issue 9 - Play time 3m 3s 

You learned the most important lessons in life come from the stories you were told as a youngster. For generations this has been a crucial aspect to learning. Sadly, stories and the values they hold seem to reduce in value when people grow up and enter corporate life.

In business many people believe that by telling a story they are undermining the message they are trying to convey. In this edition of Beach Walk Insights Chris explains why story telling may be the key ingredient for you to win more business.

Posted on August 8, 2014 and filed under BWI.

BWI Video: Industry Associations - EVCOM

Beach Walk Insights - Volume 1, Issue 8 - Play time 1m 43s 

In a previous edition of Beach Walk Insights Chris outlined why he believes industry associations can be crucial to the growth of your business and how they are particularly useful for meeting new people.

This week Chris highlights EVCOM. This association was created through the amalgamation of Eventia, who represented the live event world,  and IVCA, who represented the visual communication sector.

Join Chris for this edition of Beach Walk Insights to discover the value he places on such organisations, and why you should consider them too.

Posted on August 1, 2014 and filed under BWI.

BWI Video: The 3Q's for Your Presentation

Beach Walk Insights - Volume 1, Issue 7 - Play time 1m 15s 

There are three critical questions you should answer prior to creating a presentation. Unfortunately many people focus too much on their content and miss out this important initial step.

Understanding the three simple questions will help you add value to your audience's lives - either professionally or personally. Do that and they'll come back for more. (On the other hand, if you start off by telling them how wonderful you are, you'll never see them again).  

Join Chris on this edition of Beach Walk Insights and discover another secret to building presentations that win you more business.

Posted on July 25, 2014 and filed under BWI.

BWI Video: Industry Associations - PSA

Beach Walk Insights - Volume 1, Issue 6 - Play time 2m 26s 

Industry associations are important in business - particularly those members of the SME community. Apart from developing your professional knowledge and skills, you get to meet some really interesting people and make new friends - the sort of people who can help you build your business over the long term. 

Join Chris for this edition of Beach Walk Insights as he explains why being a member of the Professional Speaking Association has been an excellent investment for him and why you should look into the associations that are relevant to you.

Posted on July 18, 2014 and filed under BWI.

BWI Video: Klout Kan't Kount

Beach Walk Insights - Volume 1, Issue 5 - Play time 4m 23s 

Measuring social media engagement is more meaningful and useful than comparing sizes of networks. Although Klout has made a good start in this area, it can be argued that it currently has some large flaws. Currently, Klout doesn't measure (total) social media engagement; it only partially does the job. 

Join Chris on this Beach Walk Insight as he explains why "Klout Kan't Kount".

Posted on July 11, 2014 and filed under BWI.

BWI Video: The Confusion of Sales and Marketing

Beach Walk Insights - Volume 1, Issue 4 - Play time 2m 54s 

The introduction of new internet based technologies has blurred the boundaries between sales and marketing, resulting in some confusion and lack of clarity between these two distinct and vital aspects of business.

Join Chris for a walk down the beach as he sets out his thoughts on sales and marketing.

Posted on July 4, 2014 and filed under BWI.

BWI Video: Is it the $64,000 Question?

Beach Walk Insights - Volume 1, Issue 3 - Play time 2m 45s 

In this episode of Beach Walk Insights you are invited to play a game. Is the $64,000 question really about $64,000, or some other number? And even if it is some other number, is it anything to do with currency of any denomination? 

Spend less than three minutes watching this video and find out your most valuable currency.

Posted on June 27, 2014 and filed under BWI.

BWI Video: Identity

Beach Walk Insights - Volume 1, Issue 2 - Play time 3m 12s

The previous edition of BWI discussed authenticity - what it was and why you should care about it. For this edition of BWI the focus turns to identity - just exactly who are you?

Identity is closely related to authenticity. It's difficult to be authentic if you're unclear as to your true identity. There are many psychometric tests available nowadays to help you understand more about who you are and how you interact with the those around you. This week's BWI video reveals a simple technique that will quickly uncover truths about yourself. Prepare to be amazed!

Sadly, some people go through life without every really getting to grips with their identity – and their ability to be authentic can suffer as a consequence. 



Posted on June 20, 2014 and filed under BWI.

BWI Video: Authenticity

Beach Walk Insights - Volume 1, Issue 1 - Play time 3m 6s 

Welcome to Beach Walk Insights - an opportunity for you to join Chris on his regular walks along the beach. Enjoy the views of England's north west coast and watch a short video on a topical, business oriented subject.

In this episode you get to hear Chris' views on authenticity; what it is and why you should care about it. Authenticity is crucial in all aspects of business, so hopefully this short video encourages you to redouble your efforts at being your authentic self.

Posted on June 9, 2014 and filed under BWI.