Website Effectiveness Assessment

You can use the Website Effectiveness Assessment as many times as you like for free.

The Assessment generates a customised report of approximately a dozen pages, specific to your website. Included are an overall effectiveness score along with detailed scores for each of the five tiers of the Website Effectiveness Framework.

The five tiers of the Website Effectiveness Framework describe how effective your website is in communicating your products to your target market and the efficiency of the technical configuration.

Here’s an introduction to the five tiers

Cogency

This is the first of the five tiers. If your website has a low Cogency score then it won’t be getting much traffic (and as a result few people will engage with its content).

Systems Engagement

Websites are in Systems Engagement when they are engaging visitors via multiple systems, for example, sign-up form, online chat, call back offer. Behind the scenes, sites this well-equipped ought to track visitor journeys and interactions, although this isn’t always the case.

Community Engagement

Your website is more than likely in Community Engagement if you’re recognised as being a significant contributor to the community you serve. People seeking your opinion on a sector issue or asking you for help with their own challenges evidence this. You more than likely have a significant social media following.

Market Alignment

This state is very distinct and different from the previous ‘engagement’ states. Your website is in a state of Market Alignment when it offers specific products that solve genuine problems your chosen market finds particularly challenging. The tighter the fit between the market’s needs and your products, the better your alignment.

Client Alignment

You're in Client Alignment when you rewrite the rule books. You’re in Client Alignment when you introduce a new normal to the market you serve. It goes beyond just having an excellent set of products, and it goes beyond having a magnificent set of services that helps your community. Being in Client

Alignment rewrites the rule books for your market by introducing a permanent step change in how (some aspect of) the market operates.

If you’ve not already done so, click the button below to access the Website Effectiveness Assessment and get your scores for each tier of the Website Effectiveness Framework.